Blick Art Materials LLC California Notice at Collection

Last Updated: August 8, 2023

Blick Art Materials, LLC (“Company,” “Blick,” “we,” “us,” or “our”) respects your privacy. This California Notice at Collection (“Notice”) provides you with timely notice before or at the time when we collect Personal Information from you. In this Notice, we explain the categories of Personal Information we collect from you, the purposes for which we collect your Personal Information, and the types of entities with whom we share your Personal Information. This Notice applies to Personal Information you provide whether you visit our website (“Site”), interact with us over the phone, or visit our stores.

For more information about our privacy practices, please visit our Privacy Policy.

WE MAY MODIFY THIS NOTICE AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE.

If you are a California resident and would like to submit a request to opt out of the Selling and Sharing of your Personal Information, please see our Notice of Right to Opt Out.

1. WHAT IS PERSONAL INFORMATION?

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of Personal Information when you visit our Site, purchase products from our Site, or otherwise communicate with us. You may provide us with this information, or we may collect it through technologies enabled on the Site.

A. Identifiers

i. Examples of Identifiers We Collect: Your name, alias, unique personal device identifier, IP address, email address, birth month and mailing address.

ii. How Long We Retain Identifiers: We retain this information for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

B. Protected Classification Information

i. Examples of Protected Classification Information We Collect: For employees, we may collect information about your gender, ethnic origin, and eligibility to work in the U.S.

ii. How Long We Retain Protected Classification Information: As required by law.

C. Customer Records

i. Examples of Customer Records We Collect: When you place an order online, we do not directly collect credit or debit card information. All credit and debit card data are provided directly to our PCI-compliant, third-party payment processor, Chase Paymentech. Chase Paymentech will send us the last 4 digits of your credit or debit card to facilitate future transactions.

We collect credit and debit card data, including type and number, expiration date, security code and billing address when you place an order by phone.

ii. How Long We Retain Customer Records: We do not directly retain credit or debit card numbers. We retain the last four digits of your payment card number for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

D. Commercial Information

i. Examples of Commercial Information We Collect: Products or services purchased, obtained, or considered; content of texts, emails, or survey answers you send to us; other purchasing or types of Company products and services you own and are interested in; and your consuming histories or tendencies.

ii. How Long We Retain Commercial Information: We retain this information for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

E. Internet Activity

i. Examples of Information We Collect Through Internet Activity: Internet or other electronic network activity information, including, your IP Address, your longitude and latitude; your time zone; the websites you visit before or after you visit the Site, browsing history, search history, keyboard and mouse movements; information regarding your interactions; online identifiers like cookie ID; browser type; your internet service provider; operating system; and the date and time you visited the Site.

ii. How Long We Retain Internet Activity: We retain this information for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.

F. Geolocation Data

i. Explanation of Geolocation Data: Imprecise location information, like the city, state and ZIP code associated with your IP address.

ii. How Long We Retain Geolocation Data: We do not retain this information.

G. Audio and Visual Recordings

i. Examples of Inferences We Collect or Create: Recordings of customer service calls or security video footage if you visit our stores.

ii. How Long We Retain Inferences: We retain security camera footage collected in our retail stores for no longer than 30 days. We retain recordings of customer service calls for 100 days from the date of the call.

H. Professional or Employment Information

i. Examples of Employment Information We Collect: Professional or employment-related information that you provide when you apply for a position with us.

ii. How Long We Retain Employment Information: As required by law.

I. Education Information

i. Examples of Education Information We Collect: Education-related information, including information you provide when you apply for a position with us.

ii. How Long We Retain Education Information: As required by law.

3. PURPOSE FOR COLLECTING AND USING YOUR PERSONAL INFORMATION

Below, we explain the purposes for which we collect your Personal Information and the types of third-party entities with which we “share” your Personal Information to serve you with targeted advertising or related purposes.

Blick uses the Personal Information we collect for the following purposes:

A. To Communicate with You.

i. Activities Related to the Purpose: To respond to your questions, requests, comments, or concerns, including in person, by e-mail, filling out our Contact Us webform, regular mail, Live Chat or phone; to notify you of changes to our Terms or this Privacy Policy; to provide promotional e-mails; to keep your information current; to provide customer service; when you request catalogs or newsletters; and as you request or consent.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Internet Activity.

iii. Categories of Personal Information Disclosed: Identifiers, Commercial Information, Internet Activity.

iv. Entities to Whom the Personal Information is Disclosed: Email service Providers; customer service provider, professional advisors.

v. Categories of Personal Information shared/sold or used for targeted advertising: Identifiers, Commercial Information, Internet Activity.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Social Media and third-party advertising partners; Live Chat.

B. Account Creation and Maintenance.

i. Activities Related to the Purpose: To create an account; and to maintain your password. If you are a trade professional, we may collect information about your professional certifications, associations, and disciplines.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Internet Activity, Employment Information.

iii. Categories of Personal Information Disclosed: Identifiers, Commercial Information, Internet Activity, Employment Information.

iv. Entities to Whom the Personal Information is Disclosed: Affiliated companies, website hosting service provider.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Identifiers, Commercial Information, Internet Activity, Employment Information.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Third-party advertising and data analytics partners.

C. Facilitate Purchases, Deliver Products, and to Process Returns and Exchanges.

i. Activities Related to the Purpose: To help you place orders and make purchases; to process, fulfill and ship your orders; to process payments; to communicate with you about your purchase; to maintain your account information; to provide customer service; and to process your returns or exchanges in accordance with our Company policies.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Customer Records, Commercial Records, Internet Activity.

iii. Categories of Personal Information Disclosed: Identifiers, Commercial Records, Internet Activity.

iv. Entities to Whom the Personal Information is Disclosed: Order processing service providers, packaging and mailing companies, and affiliated companies.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Identifiers, Commercial Records, Internet Activity.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Data analytics partners.

D. Business Purposes.

i. Activities Related to the Purpose: To facilitate transactions; to inform our business strategies; to understand the Site’s demographics and user preferences; to evaluate job applications; to manage profiles; and to help you find one of our Store Locations.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Protected Classifications, Internet Activity, Education Information, Employment Information.

iii. Categories of Personal Information Disclosed: Identifiers, Commercial Information, Protected Classifications, Internet Activity.

iv. Entities to Whom the Personal Information is Disclosed: Affiliated companies, service providers, parties to business transactions, professional advisors.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Identifiers, Internet Activity.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Analytics business partners.

E. Improve Our Products and Services.

i. Activities Related to the Purpose: To help us to choose what products we offer, offer you new products and improve our products and services.

ii. Categories of Personal Information Collected to Achieve the Purpose: Commercial Information, Internet Activity.

iii. Categories of Personal Information Disclosed: Internet Activity.

iv. Entities to Whom the Personal Information is Disclosed: Service providers.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Commercial Information, Internet Activity.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Third-party email providers, and data analytics partners.

F. Targeted Advertising, Marketing and Promotional Purposes.

i. Activities Related to the Purpose: To serve targeted advertising to you about products we believe may be of interest to you; to enhance our marketing capabilities; to notify you of new products and programs; to send you promotions, offers, discounts, promotions and other electronic communications regarding our products; to customize content and to improve our ability to contact you; to inform marketing and communication plans and strategies; to enter you in sweepstakes or contests and to communicate with you regarding those entries.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Internet Activity.

iii. Categories of Personal Information Disclosed: Identifiers, Commercial Information, Internet Activity.

iv. Entities to Whom the Personal Information is Disclosed: Advertising and analytics providers.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Identifiers, Commercial Information, Internet Activity.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Third-party email providers, sweepstakes/contest providers, advertising and analytics providers, social media companies.

G. To Operate our Site, Perform Analytics, and Improve the Site and Your User Experience.

i. Activities Related to the Purpose: To operate and troubleshoot problems with the Site; to improve the Site; to improve your experience when you visit the Site or place an order from the Site; to conduct statistical and other analyses of the Site; to customize the Site to you and our users; to develop and improve the content, materials, products, and services that we make available through the Site; to administer the Site; to evaluate user needs, customize Site content; to monitor and analyze Site traffic and usage patterns; to prevent fraud, to investigate complaints and violations of our policies; and to notify you of new features of our Site.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Internet Activity, Geolocation Data.

iii. Categories of Personal Information Disclosed: Identifiers, Internet Activity.

iv. Entities to Whom the Personal Information is Disclosed: Our website hosting service provider, and internet service providers.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Identifiers, Geolocation Data, Internet Activity.

vi. Third Parties to Whom the Personal Information is Shared or Sold: Third-party data analytics providers.

H. Process Job Applications.

i. Activities Related to the Purpose: To enable you to fill out our job application and submit application materials; to enable email communications; and to process and track job applications.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Protected Classifications, Employment Information, Education Information.

iii. Categories of Personal Information Disclosed: N/A.

iv. Entities to Whom the Personal Information is Disclosed: N/A.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: N/A.

vi. Third Parties to Whom the Personal Information is Shared or Sold: N/A.

I. Employment Purposes.

i. Activities Related to the Purpose: We may collect Personal Information for background checks, drug screenings and others information from employees as relevant to their employment.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Protected Classifications, Employment Information, Education Information.

iii. Categories of Personal Information Disclosed: Identifiers, Protected Classifications, Employment Information, Education Information.

iv. Entities to Whom the Personal Information is Disclosed: Identifiers, Protected Classifications, Employment Information, Education Information.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: Background check vendor, drug screening vendor, job application management service provider.

vi. Third Parties to Whom the Personal Information is Shared or Sold: N/A.

J. Legal Purposes and Protection of Rights.

i. Activities Related to the Purpose: To protect our legal rights or interests, or those of third parties; to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site; to seek business, financial or legal advice; and to respond to subpoenas, court orders and other legal processes.

ii. Categories of Personal Information Collected to Achieve the Purpose: Identifiers, Commercial Information, Protected Classifications; Customer Information, Employment Information, Education Information, Inferences Derived from Personal Information.

iii. Categories of Personal Information Disclosed: Identifiers, Protected Classifications, Commercial Information, Internet Activity, Employment Information, Education Information.

iv. Entities to Whom the Personal Information is Disclosed: Professional advisors, law enforcement, courts, and other government agencies.

v. Categories of Personal Information Shared/Sold or Used for Targeted Advertising: N/A.

vi. Third Parties to Whom the Personal Information is Shared or Sold: N/A.