Last Updated: December 13, 2023
WE MAY MODIFY THIS POLICY AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE. MATERIAL CHANGES WILL BE CONSPICUOUSLY POSTED ON THE SITE OR OTHERWISE COMMUNICATED TO YOU.
IF YOU ARE A CALIFORNIA, VIRGINIA, CONNECTICUT, COLORADO, OR UTAH RESIDENT, PLEASE SEE YOUR STATE PRIVACY RIGHTS IN SECTION 11 AT THE BOTTOM OF THIS POLICY FOR ADDITIONAL TERMS THAT MAY APPLY TO YOU.
“Personal Information” (which we also refer to as “Personal Data”) is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.
We may collect the following categories of Personal Information when you visit our Site, purchase products from our Site or otherwise communicate with us. You may provide us with this information, or we may collect it through technologies enabled on the Site.
Examples of Customer Records We Collect: When you place an order online, we do not directly collect credit or debit card information. All credit and debit card data are provided directly to our PCI-compliant, third-party payment processor, Chase Paymentech. Chase Paymentech will send us the last 4 digits of your credit or debit card to facilitate future transactions. We collect credit and debit card data, including type and number, expiration date, security code and billing address when you place an order by phone.
How Long We Retain Customer Records: We do not directly retain credit or debit card numbers. We retain the last four digits of your payment card number for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.
We obtain data from various third-party companies and public sources. We may combine that data with Personal Information or other data we collect. This enhances our existing data about our customers (like adding address information), improves our ability to contact you, and enhances our marketing capabilities.
We use technology to automatically collect certain Personal Information when you visit our Site. For example, we may collect information such as the websites you visit before or after you visit the Site, pages you click-on on the Site, your IP address, location information, keyboard activity, search requests, browser type, operating system, date and time you visit the Site, the amount of time spent on the Site, and the device you use to access the Site. Most of the information we collect does not contain Personal Information, except for your IP address. We do not use this information to identify or contact individual users.
Account Activity. We may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account. For example, if you use the Site while signed into your Blick account, we will collect information on how you use your account and the Site, for example, the items and information that you add to your Blick wish lists. We will also collect any information you provide to create BlickU course supply lists, including the name of the school, the name and email address of the instructor, and course-related information. You can publish your BlickU lists for public viewing by selecting that option in your account. If you choose to email a BlickU list to students or other persons, you will be required to input those email addresses. We will use those email addresses to send a one-time email containing the message you have provided linking to the BlickU course supply list.
We may aggregate Personal Information to create anonymous, aggregated data on users of our Site, which describes users as a group but does not reveal the identity of individual users. We may use aggregated data to understand users’ needs, to determine user demographics and usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products and services and the Sites. We will not re-identify that Personal Information and other information once aggregated.
Below, we explain (a) the purposes for which we collect your Personal Information, (b) the entities with whom we disclose or share your Personal Information to provide services for us and (c) the types of third-party entities with which we “share” your Personal Information to serve you with targeted advertising or related purposes.
We conduct targeted advertising when we show you ads based on your Personal Information and the products we believe may interest you.
We do not use your Personal Information for profiling. Profiling occurs when an entity uses Personal Information and software to make a determination about an individual that has legal or similarly significant effects, like whether the individual is creditworthy or a qualified job applicant.
Blick uses the Personal Information we collect for the following purposes:
We use commercially reasonable physical, technical, and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.
WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION AND YOU PROVIDE PERSONAL INFORMATION AT YOUR OWN RISK.
If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by other jurisdictions.
The Site is not directed at children 16 years of age and under. We do not knowingly collect, use, or share Personal Information from children 16 or under. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.
Third Party Websites
Social Media Websites
We are active on social media, including Facebook, YouTube, Twitter, Instagram, and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.
A first-party Cookie allows your web browser to talk to the actual website that you are visiting (i.e., this Site). A third-party Cookie allows your web browser to talk to a third-party provider providing services or features on the website you are visiting.
Most browsers automatically accept cookies. You can disable this function by changing your browser settings but disabling cookies may impact your use and enjoyment of the Site. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site. You can manually delete persistent Cookies, or Cookies that track your activity across websites, through your browser settings. To learn about managing your Flash cookie settings, or cookies that store information about some videos you see online, visit the Flash player settings page on Adobe’s here.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.
We describe below some of the tools we use on our Site to collect information, including Personal Information for Targeted Advertising and Analytics and the options those tools provide to you to limit the use of remarketing or analytics for those tools.
Marketing Communications; Opt-Out.
If you opt in to receive marketing communications from us, we may collect your name, email, mailing address, and phone number. We use this information to send you promotional and other electronic and hardcopy communications. We may use third-party providers to deliver communications to you. You may opt out of such emails by using the unsubscribe link in the email or contacting us at firstname.lastname@example.org with “Unsubscribe” in the subject line. To opt out of other communications (e.g., postal marketing and telemarketing), please contact us by phone, e-mail or mail using the contact information below. Opting out of marketing communications does not opt you out of communications about your account or transactions.
If you have any questions you may contact us as set forth below:
Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, ("CCPA"), Colorado Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), the Virginia Consumer Data Privacy Act (“VDCPA”), and the Utah Consumer Privacy Act ("UCPA"), California, Colorado, Connecticut, Virginia, and Utah residents have additional rights with regard to their Personal Information or Personal Data, respectively. We have provided a summary of those rights below. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for those California and Virginia residents. Certain capitalized terms not defined in this Policy have the meanings set forth in the CCPA, CPA, CTDPA, VCDPA, or UCPA.
How to Exercise Your State Consumer Privacy Rights.
Subject to certain limitations such as (a) exceptions permitted by applicable law and (b) verification of your identity, you may exercise the following rights with regard to your Personal Information:
Notice of Your Right to Opt Out
California residents have the right to opt out of the Sale or Sharing of their Personal Information at any time. Colorado, Connecticut, Virginia, and Utah residents may direct us to cease processing their Personal Data for targeted advertising or selling their Personal Data.
In the last 12 months we have not sold your Personal Information to a third party for monetary compensation. We have shared Personal Information with third parties for the purposes of serving targeted advertising and to perform data analytics.
You can exercise your right to opt out in the following ways:
Opt-Out Preference Signal
We are in the process of deploying technology that will support an opt-out preference signal. Once deployed, California residents may opt out of the sale or sharing of their Personal Information through technologies, like Cookies, enabled on the Site by broadcasting an opt-out preference signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/org.
If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
Opt-Out Webform and Phone Number
You may submit your opt-out request by:
If you are a California, Colorado, or Connecticut resident using an authorized agent to exercise your rights to opt out of the Sale or Sharing of Personal Information, please see the section entitled "Authorized Agents" below for the information required when you use an authorized agent.
Rights to Know Your Information
California residents have a right to know whether we collected any of the following in the prior 12-month period:
Colorado, Connecticut, Virginia, and Utah residents have the right to confirm whether we are processing your Personal Data and to access such Personal Data.
Right to Deletion
Depending on the state in which you live, you have a right to request that we delete Personal Information or Personal Data we collected from you or the right to request that we delete all Personal Information or Personal Data we have collected about you. We will comply with such request, and direct our service providers to do the same, subject to certain exceptions permitted by applicable law.
Right to Correct Your Information
Depending on the state in which you live, you may have a right to request that we correct your inaccurate Personal Information or Personal Data. If you request that we correct inaccurate Personal Information or Personal Data about you, we will use commercially reasonable efforts to correct it. If necessary, we may ask that you provide documentation showing that the information we retained is inaccurate.
Right to Data Portability
You may request a copy of the Personal Information or Personal Data in a portable and, to the extent technically feasible, readily usable format.
How to Exercise Your Rights of Access, Deletion, Correction, and Portability
To exercise your rights described as in this Policy, you may submit your request to us by:
Who May Exercise Your Rights. You may only make a request to exercise your rights on behalf of yourself. A parent or legal guardian may make a request on behalf of their child. If you are a California resident, a person that you authorize to act on your behalf may make a request related to your Personal Information. See the section titled "Authorized Agents" below for more information.
Verifiable Consumer Request. In order to verify your request, you must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or Personal Data, and you must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. To verify your identity, we may ask you to log into your account (if you have an account with us) or provide additional information. Any information you provide will only be used to verify your request. When seeking additional information from you, we may contact you through your account or the contact phone number or email address you provided in your request. If we cannot verify your identity, we may deny your request.
We will only use Personal Information we collect during the verification process for the purpose of verifying your identity. If we are unable to verify your identity as required by applicable laws and regulations, we will decline to comply with your request, and let you know why.
Authorized Agents. Colorado and Connecticut residents may submit a request to opt out through an authorized agent. California residents also have a right to submit requests to exercise any privacy right through an authorized agent. If you choose to use an authorized agent, you must (a) provide signed permission to that authorized agent to submit requests on your behalf and (b) verify your identity.
We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.
When We Will Respond. We will try to respond to your request within 45 days. If we require additional time, we will inform you of the reason and extension period. Disclosures we provide to California residents may only cover the 12-month period preceding our receipt of your request. For data portability requests, we will select a format to provide your personal information to you. We may charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded.
Right to Non-Discrimination
You have a right to not receive discriminatory treatment for exercising any of your rights. If we choose to offer a financial incentives program in the future, additional terms will apply which may be an exception to this Section.
Categories of Personal Information Sold or Shared
In the last 12 months we sold or shared the following categories of Personal Information to certain third parties. See the section above titled “Categories of Personal Information We Collect” for more detail on the type of Personal Information in each category.
Categories of Personal Information Disclosed For a Business Purpose
In the last 12 months we disclosed the following categories of Personal Information for one of our service provider’s operational purposes. See the section above titled “Categories of Personal Information We Collect” for more detail on the type of Personal Information in each category.
Sharing Personal Information In the last 12 months we have not sold your Personal Information to a third party for monetary compensation. We have shared Personal Information with third parties for the purposes of serving targeted advertising.
We Do Not Use or Disclose Sensitive Information. We do not use or disclose sensitive information, as defined in the CCPA.
Financial Incentive Offerings.
We offer product samples, discounts, coupons, survey rewards and sweepstakes or contest rewards from time to time. In exchange, we will collect, use, share and retain certain personal information from you in order for us to ship the sample. We will also maintain and utilize the personal information you provide for future marketing purposes. These product samples, discounts, coupons, survey rewards and sweepstakes or contest rewards may be considered a financial incentive under CCPA. These financial incentives are reasonably related to the value of the data you provide.
We make a reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation from brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer.
Shine the Light.
Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by contacting us per the “Contact Us” Section below.
If you disagree with our refusal to take action on your request to exercise your privacy rights, you have the right to ask us to reconsider. You must submit your request within 60 days of your receipt of our denial. You may submit your request to us by:
Once we receive your request, we will acknowledge and start processing your request. Within 60 days of receiving your request, we will inform you in writing of any action taken or not taken in response to your request, including a written explanation of the reasons for our decision.