Crayola ®

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About Crayola


Whether it's providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children who will grow to be inspired, original adults.

Crayola has inspired artistic creativity in children for more than 100 years — since the first box of Crayola crayons rolled off the assembly line in 1903. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. Early products included red oxide pigment used as barn paint and carbon black used in car tires.

After noticing a need for safe, high-quality, affordable wax crayons, in 1903 Crayola produced the first box of eight crayons and sold them for 5 cents apiece.

Since then, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them as they explore, discover, play, pretend, and dream. Some of Crayola’s most popular products include Crayola crayons, Crayola colored pencils (available in 8-count, 12-count, 24-count, 36-count, 50-count, and 100-count sets — and classroom-friendly classpacks of 240 and 462 pencils), Crayola Twistables colored pencils, Crayola erasable colored pencils, Crayola fabric markers, Crayola washable markers, and Crayola paints and brushes designed especially for children. In 1984, Crayola became a wholly owned subsidiary of Hallmark Cards and has since played a significant role in Hallmark’s personal development strategies.

The company carried the name of its founders, Binney & Smith, until 2007 when it changed its name to Crayola to reflect its No. 1 brand and product line.

Crayola has called Lehigh Valley, Pennsylvania, home since the turn of the century. Today, the company's world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola EXPERIENCE®, an interactive brand experience where families can enjoy a day of creative fun and see how Crayola makes its iconic Crayola crayons and markers.