Pantone ®

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About Pantone


Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate, and control color from inspiration to realization — leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design.

Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity, and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology, and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.

About Pantone Standards

In 1963, Pantone revolutionized the printing industry with the colorful Pantone Matching System, an innovative tool allowing for the faithful selection, articulation, and reproduction of consistent, accurate color anywhere in the world. The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand.

Pantone’s color language supports all color-conscious industries: textiles, apparel, beauty, interiors, architectural, and industrial design, encompassing more than 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.

Pantone Standards are available both digitally and physically. Integrated workflow tools such as PantoneLIVE and Pantone Studio ensure market relevancy and color achievability as technology continues to transform the design process.