In 1963, Pantone's founder Lawrence Herbert created an innovative system of identifying, matching, and communicating colors. He sought to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the color spectrum is interpreted differently by each individual led to the Pantone Matching System, a book of standardized color in fan format.

Pantone, Inc., with its headquarters in Carlstadt, New Jersey, is a world-renowned authority on color. Since its founding in 1963, Pantone has continued to develop tools and technology for the selection and accurate communication of color across a variety of industries. Pantone aggressively adopts new digital and computer technology to address the color needs of graphic design and production professionals.

Pantone Matching Systems provide a common color language, an essential tool in the quest for accurate color. Pantone continues to study how color influences human thought processes, emotions, and physical reactions. Pantone's research provides professionals with a greater understanding of color, helping them to utilize color more effectively.