Winsor & Newton has been producing Designers' Gouache since 1935, and the company continues to offer the finest artists' gouache range available. Today, the range benefits from significant developments in technology and the paints are smoother, flatter, more opaque, and more brilliant than ever before.
A range of opaque watercolors primarily used by designers, illustrators, and commercial artists to create vibrant illustrations in solid color,
The Designers' Gouache range offers a wide and balanced spectrum of colors. The colors have been chosen according to mass tone (color from tube), color bias (undertone), color strength, and relative opacity. The range includes bright colors for designers, more lightfast ones for fine artists, and a number of unique ultra bright colors such as Opera Pink and Opera Rose — ensuring that all artists can obtain the palette that best suits their work, and also that all colors can be safely intermixed.
The colors within the
Other colors are produced using specific mixtures of pigments, saving the artist time and color that might otherwise be wasted on incorrect mixing. Recognizing that it is more difficult to obtain a complete spectrum using only single pigments because many are naturally more transparent,
Every color within
Winsor & Newton Designers' Gouache is created by combining pigment and Gum Arabic — the binder that holds the pigment and gives it a creamy, flowing consistency that glides across grounds, resulting in a flat,
All Winsor & Newton Designers' Gouache colors are fully compatible with
Designers' Gouache may also be mixed with
For design and illustration, where work is intended for electronic scanning and reproduction, illustration board or a hot press watercolor paper is recommended for use, for a flat finish that reproduces well. For fine art painting, watercolor papers are recommended.
Individual tubes of Winsor & Newton Designers' Gouache are 14 ml (0.47 oz). Black and White colors are also available in larger size 37 ml (1.25 oz) tubes. Gold and Silver are available in both 14 ml (0.47 oz) tubes and 30 ml (1 oz) jars. However the formulations differ slightly. The jar formulations are metal based, whereas the tube formulations use mica based pigments that have a metallic sheen but contain no metal. The jar colors are a little more fluid and generally stronger and more opaque. The tube colors will not tarnish.
Primary Set — Contains a range of colors developed specifically for designers and illustrators. The opaque, matte finish allows accurate reproduction for printed work. Use gouache alone or with transparent watercolors. Contains six colors in 14 ml
Introductory Set — Contains 10 of the most popular colors in
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