Old Holland has been making artist colors since 1664, as one of the oldest continuously operating companies in the art supply industry. The company is known for uncompromising adherance to its techniques and standards. All color making is done by hand
Color Swatch created using heavy application/medium application/50% tint and was applied on acrylic primed canvas (7 oz) material.
organic synthetic, quinacridone
Quinacridone Red is a high performance, transparent pigment with an average drying time and uneven dispersal. It is another name for Quinacridone Violet (PV19) and Quinacridone Red (PR192). Quinacridone pigments have relatively low tinting strength in general. For this reason, quinacridone colors are often expensive, because more pigment is required in the formulation.
Quinacridone Violet has excellent lightfastness and is considered the most lightfast organic pigment in this shade range.
Quinacridone Violet has no known acute hazards. Overexposure to quinacridone pigments may cause skin irritation. Quinicridone pigments contain a compound found to be a skin, eye, and respiratory irritant.
Although quinacridone compounds became known in the late 19th century, methods of manufacturing so as to make them practical for use as commercial pigments did not begin until the 1950s. Quinacridone pigments were first developed as coatings for the automotive industry, but were quickly adopted by artists.
Quinacridone Red (PR192), Quinacridone Red (PR19).
Dioxazine Violet is transparent and has very high tinting strength. It is a staining pigment, very dark valued when it is used at full strength. Concentrated, it paints out nearly black, but it mixes with Titanium White to form bright, opaque tints of purple. PV23 produces slightly redder shades than PV37. Because the hue can vary with the conditions of preparation and grinding, it may be offered in red shade, blue shade, and so forth.
Dioxazine Violet has good lightfastness. There may be some concern about it fading or shifting in color in tints and washes. Some artists have reported that PV37, a molecular variant, is more lightfast than PV23.
Two molecular variants of Dioxazine Violet, PV23 and PV37, are available. They have similar properties, but mix slightly differently.
Dioxazine Purple, Chromothal Violet, Mauve, Carbazole Violet.
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