Old Holland has been making artist colors since 1664, as one of the oldest continuously operating companies in the art supply industry. The company is known for uncompromising adherance to its techniques and standards. All color making is done by hand
Color Swatch created using heavy application/medium application/50% tint and was applied on acrylic primed canvas (7 oz) material.
monoazo, organic synthetic
Benzimidazolone Red is a transparent, dull, yellowish red with an average drying time. It lacks the color, purity, and brightness characteristic of most organic synthetic pigments.
Benzimidazolone Red has excellent lightfastness.
Benzimidazolone Red is not considered toxic.
The benzimidazolone group of pigments was developed and patented in 1960 by Hoechst A.G., a German chemical manufacturer that was a forerunner of the pharmaceutical company Aventis.
® Old Holland is a registered trademark.